Turning 65 no longer means you're old. Nor does it mean it's time to just sit back and watch your twilight years unfold. Today. 65 is sexy. smart, strong and adventurous. Seniors aren't slowing down, and they want to associate themselves with brands that understand this, and are ready for the challenge of keeping up with them. The marketing in the Medicare Advantage category was out of synch with the reality of its target audience. Siquis recognized this disconnect and developed a marketing strategy to help Bravo take advantage of this opportunity by showcasing its understanding of how seniors live today, and linking Bravo to that vision.
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