Since babies can't be expected to pick out their own clothes, moms are left to their own devices when it comes to shopping for baby. So, what are these moms looking for? Siquis conducted extensive research for Little Me to answer that question. And what we found was a lot of moms who wanted an alternative to dressing their little ones like mini pop stars or high-fashion models. In their little worlds, life is about being comfortable and cute, and these parents wanted a clothing option to reflect that. Not to mention that the babies certainly couldn't stand up for themselves. So Siquis and Little Me created the voice of a revolution. No longer would babies have to sit by quietly and accept a mini-adult wardrobe. Finally, babies could rise up and say "No More! I am a baby. Dress me like one!"
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