The University of Maryland Terrapins Athletic Department has a proud tradition of nationally recognized football and basketball programs. But the strength of any athletic department is dependent on the collective success of each of the teams. When Siquis was first contacted to work with the Terps, each team had its own identity and its own ideas about how to market itself. Siquis developed a strategy to unify all of the Terrapin teams and give them equal prominence. The result was an increase in loyalty to the Terps regardless of which team was on the field.
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