Rasmussen College is in the enviable position of being truly distinct in the experience it offers, and in a way that's particularly relevant to candidates. Research among students, graduates and prospects revealed an unparalleled level of student support — a real point of differentiation from the competition, but one that wasn't being emphasized. Working as a team with the College's in-house creative staff. Siquis re-positioned the College, re-designing every aspect of their look and message from the logo to the web site to every piece of collateral, developing new television, radio and outdoor, and communicating the new brand standards and positioning internally and externally to vendors in just over six months. Now if you ask a student, prospect, employee or vendor why Rasmussen is so special, they know.
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