Spirit Airlines

 

When you're an ultra-low-cost carrier like Spirit Airlines, you have to be very conscious of how every marketing dollar is spent. The bottom line is the only one you can focus on, because it's the only way you can continue to offer rock-bottom low fares to your customers. But how do you compete against the big, legacy carriers who spend millions on messaging to keep their flights full? Simple. You turn to Siquis to help create a voice that uniquely positions you in the industry, and consistently gets your message noticed. Then you take online marketing and use it in such innovative ways that your target audiences in the U.S. and abroad, go from lookers to bookers. Having caught the attention of CBS News, ABC Nightline, MSNBC, The O'Reilly Factor and TMZ, to name just a few, the ads we develop for Spirit reach millions of potential customers. Some say our work for Spirit is controversial; we've proven it's effective.


For a more detailed case study, please contact Anita Kaplan at 410.323.4800 ext 102 or anita@siquis.com