Siquis Defined

 
 
 

Our Capabilities

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Strategic Development

  • Research
  • Brand Positioning
  • Marketing Plans

Online Advertising

  • Email Marketing
  • Display Advertising
  • Mobile Site Design and Advertising
  • Search Engine Marketing
  • Social Media Design and Marketing
  • Campaign Management and Web Analytics
  • Web Design and Development

Creative Development
and Production

  • TV
  • Radio
  • Print
  • Out of Home
  • Direct Mail
  • Web sites
  • Online Display Ads
  • E-mail

Design

  • Logos
  • Identity
  • Collateral Materials
  • POS and POP Displays
  • Packaging
  • Catalogs

Word of Mouth/
Social Media

  • Viral Campaigns
  • Ambassador Programs
  • Guerilla/Experiential Marketing
  • Blog Relations

Media Planning
and Buying

  • Print
  • General TV
  • DRTV
  • Out of Home
  • Radio
  • Online

Direct RESPONSE

  • Multi-channel Lead Generation Programs
  • CRM and Loyalty Programs
  • Direct Mail Creative
  • Mailing List Strategy
  • Mailshop and Data Processing Management
  • Response Tracking and Analysis
  • DRTV Creative
  • DRTV Media Planning
  • DRTV Tracking and Analysis

Our History

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1986

Our agency, Siquis, was established with a single vision: to fuse the disciplines of advertising and design, and house them under one roof. In the years since our inception, we have proved that not only can aesthetically pleasing graphic design and advertising communications coexist, but also that each can enhance the other.

476 AD

Seen on posters throughout medieval Europe, si quis - Latin for "if anybody"-was used as a headline advertising the textiles, ceramics, metal workings and other wares of guild members. The scribes who produced these handcrafted signs had a tremendous impact on early trade and made a powerful business of connecting consumers to the goods and services they sought.

2015

The communication landscape isn't as simple as in the past. It's no longer possible to just broadcast a simple message across one or two channels and generate results. Media outlets are vast, and the information consumption habits are as unique as the shoppers. The single, big idea cannot live on its own anymore. To effectively engage your customer base, each big idea needs to be supported by a customized set of tactics unique to each brand and its audience.

 

OUR THOUGHTS

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In recent years, there has been a dizzying evolution of advertising and marketing. The proliferation of online tools, social media, ambassador programs and peer-to-peer communications has changed the way some look at and approach our industry. Consequently, many agencies scramble to re-brand themselves as "experts" every time a new technology or medium emerges on the scene. At Siquis, however, we know that no matter what new technology or vehicle comes along, the fundamentals remain the same: get the right message to the right people at the right time.

We are experts in marketing. The essential elements of which are strong brand development; sound strategy, a complete understanding of the target audiences-both demographic and psychographic; compelling messaging; flawless execution; and detailed tracking and optimization. These create the core and strength of every effort. And when new methods emerge, each is considered as a component in the development of a marketing plan or initiative-the foundations upon which brands are built. As marketing experts, we stay on top of every new medium, and we train or hire staff members to master them. But we do not let the trends distract us from our essential responsibilities as a marketing partner. We are here to communicate, build brands and drive results.

CATEGORY EXPERIENCE

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Of those two words, the second one carries much more weight at Siquis. And we have the experience that gets results, regardless of category. Because every brand needs to be the brand to which their consumers are loyal. Of course, knowing a category adds invaluable insights for our clients, and our specific experience ranges from Apparel to Travel:

  • Apparel
  • Associations and Councils
  • Automotive
  • Banking and Finance
  • Education
  • Entertainment
  • Entertainment
  • Equipment and Machinery
  • Food and Beverage
  • Footwear
  • Furniture
  • Health Care
  • Insurance
  • Not-For-Profit
  • Outdoor
  • Retail and Consumer Services
  • Sports and Recreation
  • Technology
  • Telecommunications
  • Transportation
  • Travel and Tourism
 
 

Agency Tour

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Siquis makes its home in an eclectic neighborhood known as Mt. Washington, just north of downtown Baltimore.

Founded in the 1800s, Mt. Washington was originally viewed as a place to escape the city during Baltimore's humid summers. One of the city's first "street-car suburbs," Mt. Washington was home to Baltimore's more privileged families during their summer escapes. But the neighborhood quickly grew into a year-round community, which eventually included commercial interests.

One of the first commercial tenants was a cotton mill that used the nearby Jones Falls River as its source of power. Mill business began to boom, and by the late 19th century, Baltimore cotton mills were producing eighty percent of the cotton duck used in the construction of ship's sails, and the Mt. Washington Mill complex continued to grow.

Soon enough, however, water-powered cotton mills began to lose ground to engine-powered mills, and the Mt. Washington Mill was forced to shutter its doors. In 1892, the Maryland Nut and Bolt Company moved into the former mill space. Operating out of Mt. Washington Mill throughout the 20th century, Maryland Bolt and Nut weathered everything from union disputes to the floodwaters of Hurricanes Agnes and David. Unfortunately, it was eventually sold, and the building was left to sit in ruin.

In 1990, the property was purchased by developers, which heralded the beginning of a painstaking renovation. Special efforts were taken to maintain the historical integrity of the buildings, making the Mt. Washington Mill a landmark for the area. With architectural design aesthetics that span generations, the space offers modern luxuries without infringing on its storied and rich history.